HubSpot Website Grader scores a single page and captures a lead; SEO by Daniel crawls the whole domain and produces the report.
August 7, 2026 · 4 min read
The short version
HubSpot Website Grader is a free single-page score and lead-capture funnel. It is useful, but it cannot crawl a full site or produce a scored report.
Competitor: HubSpot Website Grader · Pricing checked August 2026 from their site
HubSpot Website Grader is a free tool that scores one page on speed, SEO, mobile and security. It is quick, the score is easy to read, and the HubSpot name gives it weight with a non-technical client. That is also its limit: it grades a single URL and it sits behind a lead-capture form. SEO by Daniel crawls the whole site, not just the homepage, and produces a scored report instead of a funnel entry. The two can both have a place, but they are not the same measurement. One is a first impression. The other is a diagnosis.
A freelance web designer is onboarding a small business client: a five-page landscaping site. He runs the homepage through HubSpot Website Grader in the first call and it returns a healthy score. The client relaxes. Then the designer runs the domain through SEO by Daniel to prepare the proposal.
The full-site score comes back at 49. Only the homepage had been graded. The audit finds the services, about and contact pages missing meta descriptions, 30 internal links pointing to pages that no longer exist, and two service pages with almost no copy. The Grader was right about the page it saw. It never saw the rest. A homepage is often the best-built page on a small site, which makes it the least useful page to grade alone. On this site, the other four pages carried the real problems.
He puts the audit in the proposal and prices the cleanup as a separate line. The client approves it because the report shows the actual pages and the actual problems, not just a number for the one page they already liked. That is the difference between a homepage check and a site audit, and it is the same distinction that separates SEO Site Checkup and WooRank from a full crawl. Understanding your score explains how the 49 is weighted.
| | HubSpot Website Grader | SEO by Daniel | |---|---|---| | Scope | Single page | Full-site crawl | | Cost | Free | Free scan, €19/mo paid | | Full crawl | No | Via sitemap auto-discovery | | Client report | Lead-gated page score | Scored report + CSV | | Continuous monitoring | No | Yes | | Re-checks automatically | No | Yes |
Pick HubSpot Website Grader when you want a free, brand-name sanity check on one page and do not mind the lead form. It is fine as a first signal, and it is easy to show.
Pick SEO by Daniel when the homepage is not the question. A site can pass on page one and fail everywhere else, and clients feel that difference in traffic. Use it when you need a full-site score, a report you can hand over, and monitoring that runs again without you. The one-page score is a good opener; the full audit is what you bill for. It is cheap insurance before you quote a rebuild.
Do the Grader and SEO by Daniel measure the same thing? Not quite. The Grader scores one page. SEO by Daniel crawls the domain and reports issue by issue.
Is the Grader enough for a client proposal? It is a useful hook, but it cannot show the rest of the site. A full audit gives you the pages and the severity.
Can I use both? Yes. Start with the free one-page score if you like, then run the full-site audit for the real picture.
See the pages the Grader skips: run a free scan.
Run a free scan and see what a scored report looks like in seconds. Drop in a domain and get a 0-100 scored report in about two seconds.
Direct audit tools
Screaming Frog is the industry-standard desktop crawler. SEO by Daniel is the no-account, client-ready scored report. Both have a place.
Direct audit tools
SEOptimer is a white-label audit and lead-gen suite. SEO by Daniel is the instant scored report. The honest split.
Free graders
Small SEO Tools answers one question at a time for free; SEO by Daniel crawls the whole site and keeps monitoring it.