SEO by Daniel vs SEOptimer

SEOptimer is the tool people most often put next to us. It is a low-cost SEO audit suite with a white-label report builder and an embeddable audit widget, sold to the same freelancer and small-agency buyers. We do one of those jobs. SEO by Daniel turns a domain into a 0-100 scored report in about two seconds. The decision comes down to whether your revenue is lead capture or the audit itself.

Where SEOptimer wins

• White-label lead-gen. An embeddable audit widget, branded PDFs in 15 languages, and scheduled reports that push leads into your CRM. If you sell audits as a lead magnet, this is the feature you are paying for, and we do not have it.
• Breadth per dollar. Keywords, backlinks, a crawler and rank monitoring sit on top of the audit, so the entry plan is a small toolkit rather than one tool.
• AI visibility. The audit covers generative-engine optimisation angles. Clients already ask how they show up in AI answers, and SEOptimer has a check for it.
• Language coverage. Branded reports in 15 languages are useful if you work across markets. That is a real operational advantage for an agency billing clients in more than one country.

Where SEO by Daniel wins

• The instant score. SEOptimer's free scan is capped and the useful analysis sits behind an account. We return a 0-100 homepage score in about two seconds with no signup at all. In a sales call, that is the difference between a screenshot and a follow-up next week.
• Sitemap auto-discovery. Drop a bare domain and we read robots.txt, follow nested sitemap indexes and handle gzipped files. SEOptimer crawls what you point it at, so you need to understand the site's structure before you start.
• The report is the product. An executive summary, issues grouped by severity and CSV export are the default output, not an add-on tier. The 0-100 number is translated into plain language, so you can read it on the call and send it after.
• Price and monitoring. Entry is €19/month with continuous monitoring included. SEOptimer's $29 entry includes 20 tracked keywords and a small number of crawls, and its ongoing monitoring starts higher up the ladder.

A real example

A web design studio in Leeds sells retainer SEO to local trades. Its own site runs SEOptimer's embeddable widget, and that widget brought in 14 enquiries last quarter, so there is no argument about keeping it. The friction is the first sales call. When a plumber submits the widget, the studio wants to talk about the plumber's site on that call, not configure a crawl and promise to follow up.

The old move was to open SEOptimer, create a project, choose a plan and wait for the audit. Now the studio pastes the plumber's domain into SEO by Daniel and reads the result live: 68 out of 100, nine service pages with no meta description, and a sitemap that returns a 404. The executive summary says that in plain English, so the call is a conversation about fixes rather than a demo of a dashboard. The CSV goes to the plumber afterwards as the working list for whoever edits the site.

SEOptimer still captures the lead and the studio still sends a branded PDF as the formal proposal. The scored report just gets there first, and it is the version the owner actually reads. That split shows up across the best SEO audit tools for freelancers: one tool for inbound, one for the deliverable. The same argument applies if you compare SEOptimer against Seobility for the broader suite job.

The verdict

| | SEOptimer | SEO by Daniel | |---|---|---| | Lead-gen widget | Yes | No | | White-label PDF | Yes, 15 languages | CSV export only | | Instant no-account score | Capped | About two seconds | | Sitemap auto-discovery | Manual | Yes | | Continuous monitoring | Higher tiers | Entry plan | | Entry price | $29/mo | €19/mo |

When to pick which

Pick SEOptimer when audits are your lead magnet. If you want a widget on your own site that captures prospects and a branded PDF in the client's language, SEOptimer is built for that pipeline and $29 is fair for it. The white-label report is the product there, and the audit sits underneath it.

Pick SEO by Daniel when the audit itself is the deliverable. A scored report with sitemap auto-discovery, a €19 entry and monitoring included suits a freelancer who resells the document rather than the lead capture. The two overlap less than the similar pricing suggests: SEOptimer wants to capture the prospect, we want to hand over the finished report.

FAQ

Is SEOptimer free? There is a limited free scan, but the audit, keywords and crawls sit behind the $29/month plan. SEO by Daniel's core scan is free and needs no account.

Can I white-label SEO by Daniel reports? Not as a branded PDF. We produce a scored report and CSV you can hand over or rebuild under your own brand. If a white-label PDF is the requirement, SEOptimer is the honest choice.

Can I use both? Yes. A common setup is SEOptimer's widget on your own site for inbound leads, and SEO by Daniel for the instant score and the client report.

Run a free scan on the next enquiry and read the score before the call.