Raven Tools is a full agency platform with white-label reporting and a 0-100 auditor. SEO by Daniel is the no-setup scored report.
August 7, 2026 · 4 min read
The short version
Raven Tools is a platform for running agency reporting at scale, and its auditor already produces a 0-100 score. SEO by Daniel is the same score with no setup. If you need the platform, Raven. If you need the report now, ours.
Competitor: Raven Tools · Pricing checked August 2026 from their site
Raven Tools is an agency platform. White-label reports, client management, a spread of marketing tools and a site auditor that already outputs a 0-100 health score. It is built for agencies delivering to many clients. SEO by Daniel is only the audit part: a 0-100 report in about two seconds, no account and no platform to stand up. If you need the platform, buy the platform. If you need a report during a sales call, we are the faster path.
An agency with twenty retainer clients runs reporting through Raven Tools. A prospect calls on a Friday and asks how bad their site really is before they sign anything. Adding the prospect to the platform and waiting on setup would push the answer to next week.
Instead, the agency pastes the domain into SEO by Daniel during the call. The score comes back in about two seconds. They screen-share the executive summary and walk through the top three issues. The prospect sees a concrete, scored answer on the spot, which is worth more than a polished deck.
If the prospect signs, the account moves into Raven Tools and joins the regular reporting. The instant audit won the call; the platform runs the retainer. That is the division of labour, and it is a common one.
The prospect never saw Raven Tools. She saw a score, three issues and a plan. The platform stayed behind the scenes where it belongs, doing the recurring work for signed clients.
| | Raven Tools | SEO by Daniel | | --- | --- | --- | | Full agency platform | Yes | No | | White-label reports | Yes | Client-ready report + CSV | | 0-100 site auditor | Yes, in platform | Yes, out of the box | | Instant no-account score | No | About two seconds | | Sitemap auto-discovery | No | Yes | | First report | After setup | Seconds |
Pick Raven Tools if white-label reporting and a wider marketing platform are core to delivering work across many clients. The auditor is one part of a larger system.
Pick SEO by Daniel when you need a scored report before you have a platform relationship: a prospect call, a one-off audit, or a site you do not manage yet.
Platforms like Raven earn their price across many clients. A single audit does not. If you are not sure whether a domain is worth a retainer, a two-second score is a cheap way to decide.
The platform and the report solve for different moments. Win the work with the fast scan, then deliver it with the platform once the client signs.
Raven Tools already has a 0-100 auditor. Why use SEO by Daniel? Because ours needs no setup. If the domain is not in the platform yet, a free scan answers in about two seconds.
Does SEO by Daniel do white-label reports? It produces a client-ready scored report with CSV export. For fully branded, multi-client reporting, Raven Tools is built for that.
Can I use both? Yes. Use SEO by Daniel for instant scans and triage, and Raven Tools for recurring, branded delivery.
Run a free scan during your next prospect call.
Run a free scan and see what a scored report looks like in seconds. Drop in a domain and get a 0-100 scored report in about two seconds.
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