SEO by Daniel vs STAT

STAT is Moz's enterprise rank tracker. It is built for very large keyword sets, high-frequency checks and deep SERP parsing, with Moz's data and support behind it. It starts well into enterprise pricing and the usual path is a demo. SEO by Daniel does not track rankings at all. It crawls a site, scores it out of 100 and writes a report a client can read. Those are two different jobs.

Where STAT wins

• Deep SERP parsing. STAT breaks down the results page in detail, including rich result types, so you can see what is occupying space around your listing.
• Scale and frequency. Designed for large keyword footprints checked often. News and retail teams care about this.
• Moz data and support. The backlink and authority data is Moz's, and enterprise contracts come with support.
• SERP history. Storing result pages over time is useful for analysis you cannot get from a current snapshot.
• It is built for a team. Seats, sources and export pipelines assume an SEO department.

Where SEO by Daniel wins

• Instant and no account. Drop a domain, get a 0-100 homepage score in about two seconds. No demo call.
• Sitemap auto-discovery. We read robots.txt, follow nested sitemap indexes and handle gzipped sitemaps, so the whole site gets crawled.
• A client-ready artifact. 0-100 grade, executive summary, issues grouped by severity, CSV export. STAT gives you ranking data; this gives you something to send.
• Price. €19/month to start (€190 yearly), 14-day trial, no card. STAT starts around $360/month for 3,000 keywords and is demo-gated.
• It checks the site, not the position. Rankings can be fine while the pages underneath have duplicate titles and slow templates.
• The audit is portable. The CSV opens in Excel or Sheets, so you can sort by severity and assign fixes without exporting from a rank tracker first.

A real example

An SEO director at a mid-size publisher tracks 40,000 keywords in STAT. The newsroom needs frequent position checks on breaking-topic terms. That scale is exactly what STAT is for, and swapping it out would break the workflow.

The same company is launching a new vertical on a subdomain. Before she commits tracking budget and seats to a property that might not survive the quarter, she wants to know whether the build is sound. She is not going to run STAT on 5,000 unpublished URLs.

She runs the subdomain through SEO by Daniel. The score comes back at 61. The report flags thin tag pages, missing canonicals on pagination, and a handful of pages with no meta description. She forwards the scored summary to the product team and keeps the CSV for the follow-up. Once the vertical is live and the URL set is stable, STAT gets pointed at it and the real tracking starts. The audit answered the pre-launch question; STAT answers the post-launch one. Nothing in STAT's data would have caught those page issues before launch, because they are page-level problems, not position problems.

The verdict

| | STAT | SEO by Daniel | |---|---|---| | Core job | Enterprise rank tracking | Site audit and scored report | | Time to first result | Demo, contract, setup | About two seconds | | No-account scan | No | Yes | | Sitemap auto-discovery | No | Yes | | Client-ready 0-100 report | No | Yes, with executive summary and CSV | | Entry price | Demo-gated, from about $360/mo | €19/mo | | SERP parsing depth | Deep | Not a rank tracker |

When to pick which

Pick STAT if you are an enterprise team tracking a large keyword set at high frequency, and you need deep SERP parsing with Moz's data and support. The price is real, and so is the scale it buys.

Pick SEO by Daniel if you are a freelancer or micro-agency whose deliverable is a scored audit. It is self-serve, it costs €19 to start, and it produces a report instead of a ranking database.

FAQ

Is STAT worth the price? For a large team that needs frequent tracking across thousands of keywords, it can be. For a freelancer auditing a handful of client sites, it is far more than the job needs.

Does STAT do site audits? STAT is a rank tracker, not a crawler that scores pages and writes a report. If you need an audit, that is a different tool.

Can SEO by Daniel track keywords? No. It scores site health and produces the report. If rankings are the question, STAT or another rank tracker is the right answer, and SEO by Daniel will not pretend otherwise.

Run a free scan on the site first, then decide whether you actually need the rank data.