SEO by Daniel vs DashThis

DashThis builds marketing dashboards. It pulls from 30+ sources, lays the numbers out cleanly, and lets you share or white-label the result. SEO by Daniel is not a dashboard. It has its own crawler, scores a site out of 100, and writes a report. DashThis shows what the data says. SEO by Daniel makes some of that data in the first place. Same client conversation, different layer.

Where DashThis wins

• 30+ sources in one view. Search Console, analytics, ads and social side by side, which is what a monthly marketing review needs.
• Clean, shareable dashboards. The output is presentable without a designer.
• White-label options. Your brand on the dashboards you send.
• A mature product. Years of dashboard work behind it, so the integrations behave.
• Good for multi-channel. One number view across paid, organic and social.
• Consistent history. Once a dashboard is set up, month-over-month comparisons are automatic and the client sees the trend, not a one-off screenshot.

Where SEO by Daniel wins

• It produces audit data. Its own crawler and scoring engine, not an integration that reads back someone else's API. No source tool, no report.
• Instant and no account. Drop a domain, get a 0-100 homepage score in about two seconds.
• Sitemap auto-discovery. Robots.txt, nested sitemap indexes and gzipped sitemaps, so every page is found and crawled.
• A scored report, not just a chart. Executive summary, issues grouped by severity, CSV export. It answers why the line moved.
• Price. €19/month to start (€190 yearly) against DashThis at around $44/month for an individual plan.
• No source required. Most dashboard tools need you to connect an account before they show anything. The audit starts from a domain name.

A real example

A marketing generalist at a 10-person SaaS builds one dashboard a month in DashThis. It pulls Search Console, GA4, LinkedIn and ad spend for the founder. The founder opens it, sees organic clicks are down 12%, and asks the obvious question: why.

DashThis shows the what. It has no opinion about the site itself. The generalist could export the Search Console pages, sort by clicks lost, and guess. Instead she runs the marketing site through SEO by Daniel. The homepage scores 68. The report points at three thin blog pages that were rewritten in a migration, a broken canonical on the pricing page, and a slow template on the resource hub. Those are fixable this sprint.

She fixes them, then adds the SEO by Daniel score as a custom metric in next month's dashboard. The founder can now see traffic and site health together. DashThis presents the month; SEO by Daniel explained the drop.

None of this means the dashboard was wrong. It surfaced the fall on time and in a format the founder actually reads. What it could not do was crawl the site, because nothing in the stack DashThis connects to has a crawler. That is the gap a marketing dashboard leaves, and the gap the audit fills. The generalist did not replace DashThis. She gave it one more input it could never produce on its own.

The verdict

| | DashThis | SEO by Daniel | |---|---|---| | Layer | Dashboard aggregation | Crawling, scoring, audit report | | Own SEO crawler | No | Yes | | Free scan, no account | No | Yes, about two seconds | | Client-ready 0-100 report | No, you assemble the dashboard | Generated, with executive summary and CSV | | Sitemap auto-discovery | No | Automatic | | 30+ data sources | Yes | Not the focus | | Entry price | Around $44/mo | €19/mo |

When to pick which

Pick DashThis if you need a proven dashboard that blends 30+ marketing sources into one shareable, white-label view and you have the budget for it. It is good at that.

Pick SEO by Daniel if the piece you are missing is the audit. It crawls and scores the site itself, and the CSV or scored report can sit inside a DashThis dashboard as one more data point.

FAQ

Does DashThis crawl websites? No. It aggregates data from connected sources. It does not run its own SEO crawl or score a site.

Can I put SEO by Daniel data in DashThis? Yes. Export the CSV or use the score as a custom metric, then present it alongside the other channels in your dashboard.

Which is cheaper? SEO by Daniel starts at €19/month. DashThis starts around $44/month for an individual plan. They are different products, so the comparison only matters once you know which layer you need. If clients never ask why a metric moved, a dashboard alone is enough.

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