SEO by Daniel vs Whatagraph

Whatagraph is a cross-channel reporting and data platform. It collects marketing data from many sources, builds automated client reports, and now adds AI and MCP features for working with that data. SEO by Daniel is not a data hub. It crawls a site, scores it out of 100, and writes the audit. Whatagraph organises and presents data at scale. SEO by Daniel produces the SEO audit data a hub like Whatagraph needs in the first place.

Where Whatagraph wins

• Cross-channel collection. Unifies many marketing sources into one reporting platform, which is what a multi-service agency needs.
• AI and MCP features. Newer ways to query and work with your reporting data, aimed at teams that want to automate the analysis.
• Automated reporting at scale. Scheduled client reports across many accounts without manual assembly.
• A data platform, not a single tool. It can hold paid, organic, email and social in one place.
• Built for teams. Collaboration and volume that a solo operator does not need.
• Scale across clients. The platform is built to run many accounts at once, so reporting does not grow linearly with headcount.

Where SEO by Daniel wins

• It produces audit data. Its own crawler and scoring engine, not another integration reading an API. No crawler, no SEO health data to put in the hub.
• Instant and no account. Drop a domain, get a 0-100 homepage score in about two seconds.
• Sitemap auto-discovery. Robots.txt, nested sitemap indexes and gzipped sitemaps, so every page is found and crawled.
• A scored report you can resell. 0-100 grade, executive summary, issues grouped by severity, CSV export.
• Clear entry price. €19/month to start (€190 yearly), 14-day trial, no card. Whatagraph does not publish entry pricing; check current plans.
• Immediate. The first score needs no connected account, no data mapping, and no pipeline. It is one URL.

A real example

A reporting lead at a 30-person agency runs Whatagraph as the client data hub. Paid, organic, email and social all flow in, and the team uses its AI and MCP features to answer client questions over the combined data. That scale is what the platform is for.

The problem is that a data warehouse has no opinion about on-page health. Search Console gives impressions and clicks. It does not tell you the resource hub has eleven duplicate titles and a slow template. For the SEO accounts, the audit has to come from somewhere.

So the team runs SEO by Daniel per domain as an intake and monthly step. They export the CSV, load it as a data source in Whatagraph, and present the 0-100 score next to the channel metrics. Now the AI features have something concrete to reason over when a client asks why organic stalled. Whatagraph is the warehouse. SEO by Daniel is one of the feeds, and for SEO health it is the only feed that crawls. The reporting lead did not have to choose between the hub and the crawler, because the hub cannot crawl and the crawler does not report.

The verdict

| | Whatagraph | SEO by Daniel | |---|---|---| | Layer | Cross-channel data hub | Crawling, scoring, audit report | | Own SEO crawler | No | Yes | | Free scan, no account | No | Yes, about two seconds | | Client-ready 0-100 report | No, you build it from hub data | Generated, with executive summary and CSV | | Sitemap auto-discovery | No | Automatic | | AI and MCP features | Yes | No | | Entry price | Not published | €19/mo |

When to pick which

Pick Whatagraph if you need a cross-channel data hub that unifies many marketing sources into automated, AI-assisted client reports at scale, and you have the sources to fill it.

Pick SEO by Daniel if the missing input is the SEO audit. It crawls and scores sites itself, and its CSV or scored report can be loaded into a hub like Whatagraph as one more data source.

FAQ

Does Whatagraph crawl websites? No. It is a reporting and data hub. It collects data from connected sources and does not run its own SEO crawler.

Can SEO by Daniel feed Whatagraph? Yes. Export the CSV or use the score as a data source, then present it beside your other channels and let the hub do the reporting.

Does SEO by Daniel have AI or MCP features? No. It produces the audit and the scored report. The AI and data-platform layer is what a tool like Whatagraph does. If the client's question is about traffic or rank, the hub already answers it; the audit answers the question about the site itself.

Run a free scan and give your reporting hub the audit input it is missing.