AgencyAnalytics is the agency reporting layer that aggregates your sources; SEO by Daniel is the crawler that produces the audit data.
August 7, 2026 · 4 min read
The short version
AgencyAnalytics aggregates your existing data at agency scale; SEO by Daniel crawls sites and scores them itself.
Competitor: AgencyAnalytics · Pricing checked August 2026 from their site
AgencyAnalytics is a reporting platform. It connects to the tools an agency already uses, pulls the numbers into dashboards, and serves them through white-label client portals on a schedule. SEO by Daniel is not a reporting platform. It runs its own crawler, scores a site out of 100, and writes the audit report. The plainest way to say it: AgencyAnalytics presents data, SEO by Daniel produces audit data. Different layer of the stack.
An account manager at a 12-person agency runs 20 clients. Every month she builds dashboards in AgencyAnalytics, pulling GA4, Search Console and ad spend into one branded portal. It saves her days, and clients like the single login.
The dashboard shows what happened. Traffic fell 12% for one client. The agency's retainer promises SEO health, not just traffic, and the portal has no answer for why the site lost ground.
So she adds a step. For each client she runs SEO by Daniel, exports the CSV, and either attaches the scored report or logs the score as a custom metric in the dashboard. Now the portal shows traffic and a health score side by side, and when traffic dips she can point to the specific issues behind it. AgencyAnalytics stayed the presentation layer. SEO by Daniel supplied the audit data it cannot crawl for itself. The agency keeps AgencyAnalytics because clients expect the branded portal, and keeps SEO by Daniel because the portal cannot audit a site.
| | AgencyAnalytics | SEO by Daniel | |---|---|---| | Layer | Reporting and aggregation | Crawling, scoring, audit report | | Own SEO crawler | No, connects to your sources | Yes | | Free scan, no account | No | Yes, about two seconds | | Client-ready 0-100 report | You build it from dashboard data | Generated, with executive summary and CSV | | Sitemap auto-discovery | No | Automatic | | 85+ integrations | Yes | Not the focus | | Entry price | Not published | €19/mo |
Pick AgencyAnalytics if your deliverable is a unified, branded, multi-channel dashboard across many client accounts, and you already have data sources to feed it. It is the right layer for that work.
Pick SEO by Daniel if what you are missing is the audit itself: a crawler, a score, and a report you can resell. It can feed AgencyAnalytics as a source, so the two are not competing for the same slot in the stack.
Does AgencyAnalytics crawl sites? No. It aggregates data from the sources you connect. It does not run its own SEO crawler, so the audit has to come from somewhere else.
Can I use both? Yes. Run SEO by Daniel to produce the audit and score, then surface it in AgencyAnalytics as a report attachment or a custom metric alongside your other channels.
Is SEO by Daniel a reporting platform? No. It is an audit tool with a scored report and CSV export. It produces the data, and a reporting layer like AgencyAnalytics can present it.
Scan a client domain free and see what the audit adds to your existing dashboard.
See where your own site scores — free scan, no signup. Drop in a domain and get a 0-100 scored report in about two seconds.
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