SEO by Daniel vs Databox

Databox is a business intelligence dashboard tool. It connects to 130+ sources, lays the metrics out in one place, and includes an AI analyst that helps interpret them. Its free-forever plan makes it easy to start. SEO by Daniel is not a dashboard and does not connect to one. It crawls a site, scores it out of 100 and writes the report. Databox shows data you already have. SEO by Daniel creates a piece of data you do not have yet. Same client conversation, different layer. One presents what happened. The other explains why.

Where Databox wins

• 130+ integrations pull data from a wide range of tools into one view.
• A free-forever plan and a broad feature set for building dashboards.
• An AI analyst that helps interpret connected metrics.
• Strong for a business-wide dashboard that spans marketing, sales and finance.
• It makes existing data presentable and repeatable month over month.
• It keeps a single, consistent view of performance for a client who does not log into the source tools.

Where SEO by Daniel wins

• It produces the audit data with its own crawler and scoring engine, rather than reading an API.
• A free no-account scan returns a 0-100 homepage score in about two seconds.
• Sitemap auto-discovery via robots.txt, nested indexes and gzipped sitemaps finds every page.
• The output is a scored report with an executive summary, severity-grouped issues and CSV export.
• Transparent entry pricing at €19 per month, with a 14-day no-card trial. Databox's paid entry price is not published.
• No source account is required before it shows anything. It starts from a domain.
• The report groups issues by severity, so a non-technical client can see what to fix first.

A real example

An account manager at a five-person agency builds one Databox dashboard a month for an ecommerce client. It pulls Shopify, GA4 and Google Ads into a single view. The client opens it, sees organic revenue down 15% against a flat ad spend, and asks what happened.

Databox shows the what. It has no view of the website itself. The account manager runs the store's domain through SEO by Daniel and gets 56. The audit finds the newest product pages missing from the sitemap, faceted filter URLs indexed and competing with the product pages, and a redirect chain on every collection link. None of that appears in any connected source, because no source tool crawls the site. Revenue was the symptom, and the crawl found the cause.

She fixes the sitemap and the redirects, adds noindex to the faceted URLs, and adds the score as a custom metric to next month's dashboard. The client can now see site health next to revenue. The next review starts from a shared number instead of a debate about whether the site is fine. The client stopped asking whether the website was the problem, because the report showed exactly which pages were. The dashboard was not wrong. It just could not see the layer underneath. DashThis and Whatagraph sit in the same reporting category, and the SEO audit guide covers the crawl checks if you want to reproduce them.

The verdict

| | Databox | SEO by Daniel | |---|---|---| | Layer | Dashboard aggregation | Crawling, scoring, audit report | | Own SEO crawler | No | Yes | | Free scan, no account | No | Yes, about two seconds | | Client-ready 0-100 report | No, you assemble the dashboard | Generated, with summary and CSV | | 130+ integrations | Yes | Not the focus | | Entry price | Free-forever plan; paid not published | €19/mo |

When to pick which

Pick Databox if you already have data in many connected tools and want a BI dashboard with an AI analyst across the business. It is good at pulling existing numbers together.

Pick SEO by Daniel if the missing piece is the audit. It crawls and scores the site, and the CSV or score can sit inside a Databox dashboard as another metric. If clients keep asking why a line moved, the answer is often a crawl the dashboard never had. Run the audit, then keep the dashboard. The two answer different questions in the same meeting.

FAQ

Does Databox crawl websites? No. It aggregates data from connected sources. It does not run its own SEO crawl or score a domain.

Can I put SEO by Daniel data in Databox? Yes. Export the CSV or use the score as a custom metric and present it beside the other channels.

Which is cheaper? SEO by Daniel starts at €19 per month. Databox has a free-forever plan with paid tiers that are not published. The comparison matters only once you know which layer is missing.

Add the number your dashboard cannot produce: run a free scan.